Guided by user behavior data, built with structural precision. Eight years across food-tech, fintech and data platforms.
Rebuilding broken, fragmented component ecosystems into scalable design systems — so the next feature doesn't start from zero.
Designing past personal bias by relying heavily on user behavior analytics, not on what feels right in the moment.
Translating intricate data visualisations, cloud infrastructure, and logistics into seamless, human interfaces.
Rebuilding a fragmented IaaS/PaaS/SaaS platform into one coherent system — sitemap, design system, and the product's first mobile app.
Designing the visual language for a complex data platform — charts, reports, and the design system that makes them trustworthy at a glance.
Researching market-specific behavior to design a consistent order flow that works across diverse Asian markets.
Designing core ops apps for the Pizza Hut chain: POS, KDS, Dine-In, and Driver App under a fast-moving outsource environment.
I studied Translation and Interpretation before moving into design — it's why I default to viewing a problem from more than one seat. Eight years later, I still treat every product like a language someone has to learn quickly.
"New things arrive like waves, and I have never imagined stopping running."
If you're building something that needs someone careful with the details and curious about the data — I'd like to hear about it.