Product Designer ยท Ho Chi Minh City

I design scalable systems and strip away bias to solve complex problems.

Cao Ngoc Hong Phuc โ€” "Zoe"

Guided by user behavior data, built with structural precision. Eight years across food-tech, fintech and data platforms.

How I think

Three anchors, before any project.

๐Ÿงฉ

System-First

Rebuilding broken, fragmented component ecosystems into scalable design systems โ€” so the next feature doesn't start from zero.

๐Ÿ“Š

Data-Driven

Designing past personal bias by relying heavily on user behavior analytics, not on what feels right in the moment.

๐ŸŒ

Complex SaaS Simplifier

Translating intricate data visualisations, cloud infrastructure, and logistics into seamless, human interfaces.

Selected work

A few problems I've untangled.

FCI SmartCloud
Product Design ยท 2022โ€“2024

FCI SmartCloud

Rebuilding a fragmented IaaS/PaaS/SaaS platform into one coherent system โ€” sitemap, design system, and the product's first mobile app.

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Data Suite
Product Design ยท 2022โ€“2024

Data Suite

Designing the visual language for a complex data platform โ€” charts, reports, and the design system that makes them trustworthy at a glance.

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Pizza Hut Digital
UX/UI Design ยท 2018โ€“2022

Pizza Hut Digital Ventures

Researching market-specific behavior to design a consistent order flow that works across diverse Asian markets.

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Glite
UI & Graphic Design ยท 2016โ€“2018

Glite โ€” F&B Design

Designing core ops apps for the Pizza Hut chain: POS, KDS, Dine-In, and Driver App under a fast-moving outsource environment.

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View all projects โ†’
About me

A translator, before a designer.

I studied Translation and Interpretation before moving into design โ€” it's why I default to viewing a problem from more than one seat. Eight years later, I still treat every product like a language someone has to learn quickly.

"New things arrive like waves, and I have never imagined stopping running."
Let's talk

Open to new roles and new problems to untangle.

If you're building something that needs someone careful with the details and curious about the data โ€” I'd like to hear about it.