Guided by user behavior data, built with structural precision. Eight years moving between food-tech, fintech and data platforms — currently looking for the next system worth untangling.
Rebuilding broken, fragmented component ecosystems into scalable design systems — so the next feature doesn't have to start from zero.
Designing past personal bias by relying heavily on user behavior analytics, not on what feels right in the moment.
Translating intricate data visualisations, cloud infrastructure, and logistics into seamless, human interfaces.
A balanced, cautious investigation into a fragmented data platform — read the way I actually worked through it, not just the final screens.
Before, each feature was built separately, and the components used on the product were not always consistent. The sitemap on file didn't match the product people were actually using.
I reviewed it as a user trying to finish a report, as an engineer maintaining components, and as a business owner needing the data to be trusted. User behavior research on the old reports and cloud tools showed people working around the inconsistency rather than asking us to fix it — a sign the problem had been silently tolerated, not solved.
I assumed the report-builder needed a denser, more "powerful" layout to feel credible to enterprise users. Usage data showed the opposite: the simpler test layout had faster task completion and fewer abandoned reports. I adapted the design to the simpler version, even though it looked less "feature-rich" at first glance.
I rebuilt the sitemap around how data actually flows through the product, then defined tokens and components to be inheritable — so a future feature could reuse a chart pattern instead of reinventing it. This is the part of the work that doesn't show up in a screenshot but is the reason later features shipped faster.
A unified ecosystem across SmartCloud and Data Suite, the product's first mobile app shipped, and a design system stable enough to be inherited by later teams — plus a Hackathon win along the way.
I studied Translation and Interpretation before moving into design — it's why I default to viewing a problem from more than one seat. Translating between two languages and translating complex technical logic into a human interface aren't so different.
"When I have free time, I often come up with ideas for 'if I'm unemployed in the future' and explore niche hobbies. I am a mother to a little son, a continuous runner against the waves of change, and a designer who trusts data over assumptions."
A cloud-services product (IaaS/PaaS/SaaS) where every feature had been built in isolation, by different teams, at different times.
The product worked, but it didn't feel like one product. My first move wasn't a redesign — it was rebuilding the sitemap and user flow against what actually existed, so any decision after that was grounded in the real thing, not the documentation of it.
An all-in-one data platform meant to help enterprises make decisions with accuracy, not just speed.
Data products are easy to make confusing — every chart feels important to someone. I treated the design system as the real deliverable: get the visual language for data right once, and every report after that becomes easier to trust at a glance.
Speeding up Pizza Hut's growth across Asian markets through data-driven, people-first product decisions.
Order flows that work in one market quietly break in another — payment habits, trust in delivery, even how people queue are different. I spent more time researching those differences than designing around them, so the "consistent" flow we shipped was consistent in outcome, not just in layout.
Outsourced design for F&B chains, with Pizza Hut as the largest and most demanding client.
This was where I learned that "urgent" and "important" aren't the same thing, and that a designer who can tell the difference, case by case, earns the client's trust faster than one who just works fast.
If you're building something that needs someone careful with the details and curious about the data — I'd like to hear about it.